Bob Weir, TRI Studios in Forbes
"As Peter Drucker surveyed the uneasy social landscape of 1960s America, he paid particular attention to a younger generation that had become alienated from any and all matter of institutions, including business. He didn’t envision, though, that they would always feel this way.
“We will not be granted the luxury of the hippies’ rejection of all organizations,” Drucker wrote in The Age of Discontinuity. “This is a luxury only the very young can afford.”
Even those “who go off to live the simple, close-to-nature life on a commune discover, alas, that they need some capital to buy land, spades, seeds, fencing and linament for their aching backs,” Drucker added. “And if they ever try to become truly efficient farmers, they will need a great deal of expensive equipment.”
I was reminded of Drucker’s trenchant comments recently when I learned about a fascinating organization created by the Grateful Dead’s Bob Weir—one powered by expensive equipment and bearing a name that is more Harvard than Haight-Ashbury."
Read the full article here.